The LEGO Group developed it with a team of organisational development experts. LEGO Serious Play is a facilitated workshop methodology that uses LEGO bricks as a communication, problem-solving, and creative thinking tool to encourage active participation and collaboration among participants to explore complex issues and find innovative solutions. Applying Lego Serious Play in Design Thinking Process.While these examples are presented from different workshops, they follow the Double Diamond design thinking process in four stages: Discover, Define, Develop and Deliver. Lego Serious Play can be applied to wider range of processes such as the Stage Gate process and lean UX. The examples in this article illustrate the application of Lego Serious Play in the design thinking process in several workshops conducted in a number of universities in the UK, including students and practitioners from design, engineering, and business. While many tools can be used in the design thinking process, such as storytelling, card sorting, SCAMPER and others, LSP workshops can provide an easy and abstract tool to focus on the problem and solution space during the different design thinking stages. This is where I got introduced to Lego Serious Play (LSP). The design thinking process is essential for companies who would like to lead the market through creativity and innovation, and proper tools need to be used to achieve this goal.
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